I blend research with creativity to solve real problems, turning complexity into simplicity.

I blend research with creativity to solve real problems, turning complexity into simplicity.

I blend research with creativity to solve real problems, turning complexity into simplicity.

Hi, I'm Molly - a digital product designer with 8+ years designing intuitive digital products that solve real user problems across B2B, B2C, and SaaS. I collaborate to create intuitive solutions for both web and mobile—from goal setting platforms to pizza making apps. My strength? Transforming complex workflows into intuitive, accessible solutions through strategic design thinking and cross-functional collaboration. (And yes, I'm slightly obsessed with yarn 🧶)

Case Study

Redesigning Ooni's Dough Calculator

B2C
APP
UI/UX
STRATEGY
Research
Testing

After identifying discrepancies between a planned redesign and both business and user goals, I worked with stakeholders to refocus the project before redesigning Ooni's dough calculator, reducing new user drop-off rates by 10% and increasing return visits by 6%, while maintaining strong power user engagement and creating the foundation for future feature growth.

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Other projects

More case studies are on their way, until then, take a peek at some of my other projects and get in touch if you'd like to find out more.

Digitalising Ooni's oven onboarding

B2C
APP
SERVICE DESIGN
UI/UX
Research
Testing
Copy writing

Wanting to reduce our impact on the planet, and get users using their pizza ovens faster, I worked with a cross-functional team to digitalise Ooni's paper onboarding education. This enabled owners to access clearer and more visual instructions, onboard in a language other than English and reduced the amount of paper shipped with an oven.

Designing Ooni Connect

B2C
APP
UI/UX
Research
Testing

Ooni ovens get hot, and require close monitoring. To make this easier for users, I designed app functionality that allows users to do this via their phones. This enables them to monitor them from a distance (great for parties), set temperature alerts and log details of their cook sessions. Originally designed for Ooni's largest oven, this has now been rolled out to 5 other models.

Enhancing Tree Search

B2C
WEB
INTERACTION DESIGN
UI/UX
Research
Testing

FindMyPast's latest feature, Tree Search, had low adoption rates. By designing a solution which allowed users to view its search results in a tree-like format, I enabled users to make faster, more confident decisions about their search results. This increased the amount of data being added to users' trees by 21%.

Adding users faster

B2B
WEB
UI/UX
Research
Testing

Working closely with a small engineering team, I redesigned how users were added to Just3Things after discovering that the existing process was so complicated that they had to contact us to add users for them. This short project reduced customer support requests by 65% and increased user adoption by 15%.

Some of my skills:

Paint icon
UI design
Pencil
UX design
Universal Access icon
Accessibility design
Arrow Pointer
Prototyping
Writing on paper icon
Copywriting
Magnifying glass
User research
Pen and ruler
Information architecture
Map
Product strategy
Users
Workshops
Users with check mark
User testing
Graph
Data analysis

Tools I have used:

Figma icon

Figma

UX/UI design & prototyping

Adobe XD icon
Adobe XD

UX/UI design & prototyping

Sketch icon
Sketch

UX/UI design & prototyping

Notion icon
Notion

Project management

Jira icon
Jira

Project management

Trello icon
Trello

Project management

Basecamp icon
Basecamp

Project management

Google workspace icon
Google Workspace

Documentation, reporting & analysis

Microsoft Office icon
Microsoft Office 365

Documentation, reporting & analysis

Typeform icon
Typeform

User research

Surveymonkey icon
Survey monkey

User research

Lyssna icon
Lysanna (Usabilityhub)

User testing

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Maze

Usability testing & insights

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Zoom

Collaboration & interviews

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Google meets

Collaboration & interviews

Adobe Creative Cloud icon
Adobe Creative Cloud

Graphics & marketing material

Microsoft Teams icon
Microsoft Teams

Communication & documentation

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Slack

Team communication

Airtable icon
Airtable

Project management & research

Miro icon
Miro

Collaboration & wireframing

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Mailchimp

Team communication

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Fullstory

User research

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Pendo

User research & onboarding

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Looker

Analytics

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Google Analytics

Analytics

Molly Barnes - Product Designer